Tag Archives: advertising

“I tame Hellcats!”

One can find thousands of vintage war time print ads which people have scanned so we can poke fun at them later. A popular format was the multi-panel story, in this case in straight-up comic book style.

Until late in World War Two, flight schools in the U.S. were chronically short of the need for combat pilots, which had to be men. Women filled the ranks doing everything short of front line missions, including patently dangerous jobs like initial flight testing or long-range ferry service over the vast Pacific.

On this page for Camel, Ms. Teddy Kenyon (no rank given), puts a Navy fighter through its paces. But the repeated message is that Camel is the men’s favorite. It just happens to also be easy on the lady’s throat.

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For Whom the Booze Tolls

Liquor production for civilian use was greatly curtailed during World War II. By 1945, with the end in sight, big money was lining up to push old and new brands in front of post-war consumers. It was expected to be a wet gold rush.

ad Schlitz beer 1945

ad Shenley whisky 1945

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