So the "top lawyer for Ford Motor Company" has an opinion about the
facilities at ICAR, the Clemson automotive research facility. He
thinks they're pretty spiffy. In fact, he went so far as to say,
"I can tell you it rivals anything I’ve seen in Dearborn in terms of
the facilities there".
http://www.greenvilleonline.com/Seriously??
The
test cells at ICAR are a bunch of misfit toys, an odd agglomeration of
curiously spec'ed facilities. In some ways there are amazing
abilities, like the four-post full chassis vibration system being in a
climate chamber capable of arctic or desert conditions. This is
really unusual, but so is a doll with three legs and a red
mohawk. Its stroke is limited too - nothing like what I've seen
them do to any truck for suspension life testing.
And the guys
who run the oversize hi-precision coordinate measuring system in the
atrium will be the first to tell you that because it's _not_ in a
separate climate controlled space, it's useless. If the building
A/C kicks on in the middle of a measurement, the thing they're
measuring, and their own instrument, change size halfway through.
Next
door to that is a single engine dyno cell. It's got lots of
instrumentation channels, but it's tiny and can take only modest power
levels. So much for testing engines of those freight-running big
rigs, or systems for hybrid busses - the things that would do the most
to meet ICAR's mission.
And there's a nifty radio-anechoic
chamber for testing electrical gear, which is too small to get a
vehicle into. Brilliant.

Ok,
mister lawyer... how about you take a step outside your Michigan Ave
office tower every now and then and go see where your engineers work.
The
newly expanded dyno lab in Dearborn has more cells than anywhere else,
many of them capable of running your big hard-working truck and racing
engines into the ground. These cells work day and night to run
powertrains through 3000+ hour stress tests, spitting out gigabytes of
real data.
Besides the great little test track there in Dearborn,
http://maps.google.com/Ford
has dedicated hot and cold weather test facilities in Arizona and
Canada. And the roads in southeast Michigan are conveniently
abysmal - perfect for NVH testing.
Ford has a dedicated
competetive benchmarking team which tests and measures and documents
the efforts of other manufacturers. They make lovely bound color
reports - which no one has time to read because they're keeping up with
an incessant stream of corporate paperwork.
Yeah, there's the
rub. Your company still sucks. Despite having all the tools
anyone could need, the right thing still fails to happen more often
than not. Ford has a great campus in Dearborn, with its own bus
system on top of a ton of network gear, and practically wrote the book
on digital collaboration among global sites (we used to hand off jobs
overnight to Mazda Japan then pick em up in the morning to keep
working). Yep - data moves, but ideas don't.
And so we get SHIT like the new Taurus.

It's
a grab bag of 90s/00s styling bits stuck on to a generic sedan shape,
Mr Potato Head style. And of course it's overweight - it is a
Ford after all. For all the hard work that's gone into the
under-skin bits, for which personal friends of mine have sweat blood,
it's still not a whole car. And it caps a line of undistinctive
but uniformly handicapped mid-range cars.
Mr. Leitch, get back
to your law books, see if you can get Billy Ford to quit begging for
government intervention in your business, and let your creative people
CREATE for a change!