 |
Marketing is a Tough Job
Current mood:  catalyzed
Category: News and Politics
It's tough selling stuff. A marketer is expected to come up with
a fresh message, get it out on a budget, and get people to buy what the
client is selling. Some days, just when you think you've got it -
an effectve new message that makes people think positively about the
product - some cannibalistic mad Canuckistani comes and throws a wrench
in the works.
"Greyhound scraps ads after Canada bus beheading"
http://news.yahoo.com/s/ap/20080806/ap_on_re_ca/canada_bus_beheading
"Greyhound
has scrapped an ad campaign that extolled the relaxing upside of bus
travel after one of its passengers was accused of beheading and
cannibalizing another traveler.
The ad's tag line was "There's a reason you've never heard of 'bus rage.'""
Until...
"Thirty-seven
passengers were aboard the Greyhound from Edmonton, Alberta, to
Winnipeg, Manitoba, as it traveled at night along a desolate stretch of
the TransCanada Highway about 12 miles from Portage La Prairie,
Manitoba. Witnesses said Li attacked McLean unprovoked, stabbing him
dozens of times.
As
horrified passengers fled the bus, Li severed McLean's head, displaying
it to some of the passengers outside the bus, witnesses said.
A
police officer at the scene reported seeing the attacker hacking off
pieces of the victim's body and eating them, according to a police
report."
So much for the ad campaign!
..
"Wambaugh
said the ads only appeared in Canada and that some in Ontario and
western Canada have already been removed. About 20,000 inserts of the
Greyhound ads were scheduled to be put into an Alberta Summer Games
handbook but they stopped the presses."
I want one! That'd be quite a collectible.
[p.s.
- The Cialdini book mentioned below really is good reading, recommended
for anyone who ever buys or sells or gets manipulated or in any way
deals with another human being]
2:56 PM
3 Comments
Previous Post: Least Likely Phrase Ever? | Back to Blog List | Next Post: I’d Been Meaning to Look Up The All-Night Vet
|