Monthly Archives: June 2016

“I tame Hellcats!”

One can find thousands of vintage war time print ads which people have scanned so we can poke fun at them later. A popular format was the multi-panel story, in this case in straight-up comic book style.

Until late in World War Two, flight schools in the U.S. were chronically short of the need for combat pilots, which had to be men. Women filled the ranks doing everything short of front line missions, including patently dangerous jobs like initial flight testing or long-range ferry service over the vast Pacific.

On this page for Camel, Ms. Teddy Kenyon (no rank given), puts a Navy fighter through its paces. But the repeated message is that Camel is the men’s favorite. It just happens to also be easy on the lady’s throat.

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Gray Gold teaser – April 16, 1943; Tucson, Arizona

I skimmed the main headline stories while eating. Fighting in north Africa. Fighting in the Solomons. Federal intervention in another strike. Over a cigarette and second cup of coffee I got into my usual chore of working through the inside pages. A kitchen fire with no casualties but loss of the entire house. A war bond event coming up. A war bond event total from two days ago. A boring weather forecast.

I took my time over the classifieds. I wasn’t in the market, but used car ads said much about conditions in any city. At the beginning of rubber rationing, every car ad claimed ‘good new tires’ if it could. Very few made the claim any more. It was a cinch that the wheels of those cars were shod in ratty old shoes. The lucky ones would have gummy cheap retreads.

As I came across space-for-rent listings, I circled some and took a few notes. I needed a more permanent place to live, and a small office would be ok if it could be had cheaply enough. Just into the last paper, the Tucson Citizen afternoon edition from the day before, a short story jumped out at me.

Prominent in section B, on the front page under the fold, was the headline “Another War Truck Hijacked on NM Highways”. The article mentioned the Zelatoff company, that it was a critically needed load of copper wire and plate, and that the entire vehicle was taken. Thankfully my name wasn’t mentioned, just that, “a hired armed escort was overcome entirely by the brigands and did not even observe the direction of their escape.” I thought it was a hatchet job, but wasn’t about to call in and complain.

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For Whom the Booze Tolls

Liquor production for civilian use was greatly curtailed during World War II. By 1945, with the end in sight, big money was lining up to push old and new brands in front of post-war consumers. It was expected to be a wet gold rush.

ad Schlitz beer 1945

ad Shenley whisky 1945

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